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(Updated on September 5th, 2008) |
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Welcome to the Sony Corporate Social Responsibility
Report 2008.
Throughout Sony's rich history, great innovations have
allowed us time and again to introduce industry-leading
products. Today, we are applying those same skills to
help address core global challenges such as environmental
sustainability and social development. In these challenges,
we see opportunities simultaneously to fulfill our corporate
business mission and our corporate social responsibility.
We are expanding on the traditional approaches to CSR,
and are working to harness the great talent of our
employees to develop new products, new businesses and
innovative programs that aid in creating a sustainable
society and respond to global leaders' calls for the private
sector to help achieve the United Nations' Millennium
Development Goals.
As you will read in the pages that follow, Sony's actions
reflect our fundamental belief in the importance of social
responsibility. We are committed to integrity and sound
business practices. We are constantly renewing our efforts
to lessen our environmental impact and are exploring new
ways to help address pressing environmental issues. We
are committed to providing high quality products and
services. In addition to meeting appropriate environmental
and labor standards ourselves, we have also put programs
in place to help ensure that our suppliers do as well. We
are building a more diverse workplace. We are supporting
our local communities and are striving to uphold the
highest ethical standards in everything we do. Why?
Because these are not just the smart things to do for our
long-term business interests; they are our corporate social
responsibility and the right things to do for our common
future.
As a global business leader, Sony believes we have the
obligation to act responsibly in all of our business activities
to help minimize our environmental impact. Earlier this
year, we introduced the industry's most energy-efficient
television, which consumes less than half the amount of
energy of our first BRAVIA model launched just three
years ago. We also co-hosted the "Climate Savers Tokyo
Summit 2008" with WWF, where I joined 11 other global
business leaders in signing the Tokyo Declaration, which
set heightened commitments to help address global
warming. In Japan, we are the largest user of renewable
energy and our nine European sites operate 100% with
renewable energy. And we are committed to extensive
reuse and recycling, as evidenced, for example, by the
success of our U.S. electronics company's take-back and
recycling program introduced last fall, and by Sony
Pictures' recycling and reuse of film and television
production set materials.
Beyond our business activities, social responsibility is
about coming to the aid of those in need. Having witnessed
far too many natural disasters this past year, I am
particularly proud of how we came together with our
employees to provide vital resources in support of a
number of relief efforts around the world. In addition, our
longer-term commitments to social development are
helping to build a more educated society.
I hope you find this report informative, and that it
provides you with a greater understanding of how Sony
is working to build a stronger foundation for our business,
create value for our stakeholders, and improve the quality
of life for the next generation.
Howard Stringer
Chairman and CEO
Representative Corporate Executive Officer
Member of the Board
Sony Corporation |
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