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| Interview with the President |
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| (Updated on September 5th, 2008)
"We must seek new approaches to transform our ability to achieve both profitable and sustainable growth." |
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Q. What are your thoughts on the past year,
2008 and beyond?
Since I became president in 2005, the importance of
"customer viewpoint" has been the message that I have
been conveying to our employees. It is my belief that all
of our activities should be based on customer viewpoints.
I sincerely hope that all of our employees adopt and
cherish this philosophy, along with our "quality first"
initiative.
In June 2008, we convened Sony Group's Mid-Term
Management Strategy Meeting to review the past three
years and to lay out our vision for the future. Here, I
explained Sony's intent to pursue profitable and
sustainable growth. As we conduct business as a member
of the global community, we face issues such as climate
change and a scarcity of natural resources. Therefore,
we cannot continue doing business in the same way as
before. To build a sustainable society is imperative, and
we at Sony know that we need to transform ourselves to
contribute to this ongoing process.
Customers' demands for product specifications change
according to their social demands. The need for energy
efficiency, for example, has become more important to
many of our customers than convenience and comfort.
In addition to minimizing our environmental impact, Sony's
mission is to provide breathtaking experiences, while
simultaneously fulfilling the needs of the diverse lifestyles
of our customers. Sony acknowledges the fact that our
business will affect the environment, and we aim not only
to pursue energy efficiency at our own sites, but to provide
more environmentally friendly products and services to
our customers by utilizing our technologies and innovation.
We will reinforce our core businesses and accelerate
development of our own innovations to accomplish this
mission, and will proceed in this way with our mid-term
initiatives. |
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Q. What do you expect from Sony employees
with regard to CSR?
While we approach our corporate social responsibility
activities as a corporate whole, it is up to each individual,
including myself, to actively engage in these activities.
I firmly believe that the deeper the involvement of each
employee, the more effective and proactive our CSR
program will be. Volunteering in local communities is just
one example of how each and every Sony employee can
engage in CSR activities, and thus enable the company
to reach the next level. One can feel pride and a sense
of accomplishment through these contributions to
others.
The phrase "For the Next Generation" describes our
CSR spirit. To pass on a more sustainable society for the
next generation is our basic obligation to the global
community when doing business, and thus our corporate
social responsibility. I sincerely hope that Sony will
continue to enhance our contribution to building a
sustainable society through the full participation of our
employees.
Ryoji Chubachi
President and Electronics CEO
Representative Corporate Executive Officer
Member of the Board
Sony Corporation |
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